Beija Flor

Beija Flor website
Beija Flor Google rankings
Beija Flor conversion rates

Shopify Website Development + SEO

  • Avg Google rank up from 4.2 to 1.4
  • Conversion rate increased 149%
  • Online sales increased 107%
Visit the site

Beija Flor is a leading florist in Darwin, Australia, receiving 500+ orders per month. The project involved building a Shopify website with lots of customisation; and SEO to gain #1 Google ranking


Beija Flor had already migrated to Shopify from Squarespace a year previously but the existing site lacked attention to detail and had several problems:

  • Google rankings had dropped significantly since the transition because URL redirects hadn't been created, and sales had therefore dropped too
  • The existing site sometimes allowed people to place same-day orders after the cut-off time
  • The site didn't prevent customers from buying alcohol add-ons without adding flowers to their order first and so violated alcohol licensing laws
  • There was no way to control which collections and products showed add-on suggestions, so customers were inappropriately being asked to add champagne or chocolates when buying sympathy flowers
  • Wedding/events pages were lacking in content with only a photo gallery and an enquiry button that sent users to a form on another site

Project Features

I completely re-designed the site using a new theme (Prestige) with a much higher quality look and feel and lots more supporting content. The project involved substantial customisation of the theme to create unique features that Beija Flow needed, including:

  • A dynamic same-day delivery timer showing hours/minutes left to place same-day orders, which switched off automatically at cut-off time and didn't display on Sundays or holidays
  • Add-on products curated to show suggestions based on the current product, and which didn't display if users had navigated from the sympathy collection
  • Product upgrade suggestions specific to each product, which only showed higher-priced options and price differences rather than full prices
  • An "intelligent" add-to-cart button for alcohol products which checked the cart contents and only allowed adding if a customer already had flowers in their cart
  • A custom "You May Also Like" section showing products from the same collection instead of Shopify's automatic product recommendations (which often weren't relevant)
  • Content blocks that dynamically inserted suburb or occassion keywords to improve SEO scores, with content stored in metaobjects so Beija Flor could easily update it
  • Wedding/events gallery pages with embedded enquiry forms and featured vendors profiles pulled-in from a metaobject to showcase photographers and others who had made the event special
  • A "Featured In" section on product pages showing wedding/events in which the product had featured
  • Product reviews using the app with customisation of the widgets to match site style
  • A live Instagram feed using the Instafeed app
  • A Google reviews feed using the Testimonial Hub app
  • Customisation of the ShipZip app widget to match the style of the site
  • Klaviyo integration for email signup and discount codes, with widget customisation to match the site style

The End Result

The new site looks amazing - see for yourself at Better still 2 weeks after launch:

  • Google rankings rose significantly with most keywords ranking #1
  • Average items per order increased 9%
  • Conversion rates increased 149%, peaking at over 10%
  • Online orders increased 100%
  • Online sales increased 107%