SUCCESS STORIES

Beija Flor

Beija Flor website
Beija Flor conversion rates

Shopify Website Development + SEO

  • Online orders increased 95%
  • Avg Google rank up from 4.2 to 1.4
  • Avg Conversion rate of 7.6%
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Beija Flor is a leading florist in Darwin, Australia, receiving 500+ orders per month. The project involved building a Shopify website with lots of customisation; and SEO to gain #1 Google ranking

Challenges

Beija Flor had already migrated from SquareSpace to Shopify a year previously but were facing several problems:

  • Google rankings had dropped significantly since the transition and sales had therefore dropped too
  • The site allowed people to place same-day orders after the cut-off time
  • The site didn't prevent customers from adding alcohol add-ons to cart without adding flowers first; so violated alcohol licensing laws
  • There was no way to control which products showed add-ons, so customers were inappropriately being shown champagne or chocolates for sympathy flowers
  • Wedding pages lacked sufficient content and the enquiry button sent users to a form on an external site

Project Features

The site was re-built using a new theme with a higher quality look and more supporting content. The project involved substantial theme customisation to create unique features that Beija Flor needed, including:

  • A dynamic same-day delivery timer showing hours/minutes left to place same-day orders that switched off automatically at cut-off time
  • Add-on products curated to show suggestions based on the current product that were hidden when users navigated from the sympathy collection
  • Upgrade options that only showed higher-priced products and the price difference rather than full price
  • Intelligent add-to-cart button for alcohol add-ons that checked user's cart and disabled unless the cart contained flowers
  • Customised "You may also like" section showing products from the same collection instead of Shopify's automated recommendations
  • Content blocks that dynamically inserted suburb or occassion keywords to improve SEO scores
  • Wedding/events pages with embedded enquiry forms and featured vendor profiles to showcase vendors who had made the event special
  • Custom "Featured In" section for product pages showing weddings/events in which products had featured
  • Product reviews using Judge.me app with customisation of the widget to match the site style
  • A live Instagram feed
  • A live Google reviews feed
  • Customisation of the ShipZip app widget to match the site style
  • Klaviyo integration for email signup and discount codes

The End Result

See the site at beijaflor.com.au. Within three months of launch:

  • Google rankings rose significantly with most keywords ranking #1
  • Conversion rates are averaging 7.6% (peaking at 17.5%)
  • Online orders increased 95% versus the previous year
  • Online sales increased 82% versus the previous year