Blooming Events

Blooming Events website
Blooming Events Google rankings
Blooming Events conversion rates

Shopify Website Development + SEO

  • Avg Google rank rose from 13 to 3
  • Website visitors increased 130%
  • Online sales increased 92%
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Blooming Events is a florist in Melbourne, Australia. The project involved building a new Shopify website; and SEO to improve Google rankings and drive more visitors to the site


Blooming Events had a website built in a proprietary platform which meant paying an agency to make updates. The previous site:

  • Made it difficult for customers to add extras like cards and chocolates
  • Had an external weddings enquiry form that took customers away from the site
  • Wasn't ranking well in Google and, even though Blooming Events was the premier florist in their local area, competitors from other suburbs were ranking ahead of them

Project Features

I built a new website in Shopify, and migrated products and email subscribers from the old platform. The project included:

  • A "Buy it with" feature for add-on products allowing customers to add multiple items to cart in one click
  • A wedding flowers page with a dynamic slideshow and an enquiry form embedded in the page
  • Integrating a Google reviews feed using an app
  • Integrating AfterPay for payment by installments
  • Integrating the NearBuy app for delivery/pickup date and time selection, and customising the widget to match the site style
  • Carefully crafted page titles, descriptions, headings and body content to improve SEO scores
  • Creating additional social profiles, a YouTube channel, and directory listings to further improve rankings

The End Result

The new site is simple and looks great. See for yourself at Since the site launched:

  • The average Google rank for target keywords rose from 13 to 3
  • Blooming Events now ranks #1 for "florist" in their local area
  • Average monthly website visitors increased 130%
  • Conversion rates rose dramatically to nearly 8%
  • Online orders increased 92%