Blooming Events is a florist in Melbourne, Australia. The project involved building a new Shopify website; and SEO to improve Google rankings and drive more visitors to the site
Challenges
Blooming Events had a website built in a proprietary platform which meant paying an agency to make updates. The previous site:
- Made it difficult for customers to add extras like cards and chocolates
- Had an external weddings enquiry form that took customers away from the site
- Wasn't ranking well in Google and, even though Blooming Events was the premier florist in their local area, competitors from other suburbs were ranking ahead of them
Project Features
A new website was built in Shopify, with products and email subscribers migrated over from the old platform. The project included:
- A "Buy it with" feature for add-on products allowing customers to add multiple items to cart in one click
- A wedding flowers page with a dynamic slideshow and an enquiry form embedded in the page
- Integrating a Google reviews feed using an app
- Integrating AfterPay for payment by installments
- Integrating the NearBuy app for delivery/pickup date and time selection, and customising the widget to match the site style
- Carefully crafted page titles, descriptions, headings and body content to improve SEO scores
- Creating additional social profiles, a YouTube channel, and directory listings to further improve rankings
The End Result
See the site at bloomingevents.com.au. Since the new site launched:
- The average Google rank for target keywords rose from 13 to 3
- Blooming Events now ranks #1 for "florist" in their local area
- Average monthly website visitors increased 130%
- Conversion rates rose dramatically to nearly 8%
- Online orders increased 92%
