Shopify Web Design

Grow sales with a superior website

Maximum ecommerce success requires not just a good website but the best website in your market. The best website usually makes the most sales.

I use Shopify because it's the world's leading ecommerce platform and I have so much experience with it that I can build Shopify sites quickly. It's is easy for store-owners to manage, provides a great user-experience, and it's infinitely customisable to suit the unique needs of any business.

Shopify Partner

What to expect

Attention to Detail

I'm OCD and like things to look perfect. I have next-level attention to detail and I'll notice the things (wording or layout) that aren't quite right even if you don't. Making sure an ecommerce site looks 100% perfect helps to instill trust in your brand, and that encourages more people to buy.

Adding Products

Adding products to a Shopify store is easy but can be a time-consuming. If the product range is small (less than 100 products) I prefer to add products rather than wait for clients to do it. That way I also know everything is consistent and categorised correctly. I can typically add products more quickly than clients can.

For large product ranges I might ask you to help with the task, or we can explore ways to import them. Importing takes some preparation to ensure data ends up in the right place.

Prompt Communication

It drives me nuts when someone doesn't answer the phone, takes ages to reply to emails, or worse still vanishes for weeks part-way through a project. I always respond promptly. I don't take on lots of projects at once, preferring to work solidly to finish each one before moving on to the next.

Speedy Timeline

How long will the project take? From 2 weeks to 2 months depending on the complexity and on how quickly you send me things I need. One month from start to finish is the average.

Website Instruction Manual

I used to give clients training on how to add/edit products and manage their site, but I found they had forgotten the training by the time they needed it.

Instead I provide a detailed and user-friendly instruction manual (complete with screenshots and examples from your own site) that explains how to manage and update everything. It's better because you have something you can always refer back to.

My Web Design Process

Minimize Planning

It sounds sensible to plan everything first but I've learned it isn't the most efficient. No matter how much you plan, things still change. It's more efficient to get stuck in and make changes as needed.

I don't create buyer journey maps first because, with 20+ years experience, I already know what the buyer journey will be. People need to 1) trust your brand, 2) find products that interest them, 3) be reassured they're making the right choice. I don't create wireframes or design mockups because it's actually faster to just build real web pages.

Work In Reverse

Most web designers work top-down, starting with the homepage and then product pages last. I work bottom-up starting with product pages because in ecommerce those are the most important. At the outset clients generally know what products they plan to sell, but need more time to figure out brand messaging; so it makes sense to start with what's available. By the time we get to the homepage we'll have a clearer idea of what should be on it to lead people to purchase.

Avoid Downtime

The traditional approach is sequential, with frequent pauses while waiting on content or sign-off before continuing. While waiting for the answers to FAQs why not just start adding products?

I call it the Rapid-Reverse Process. It reduces the timeline significantly because work doesn't stop while waiting on things. Reviews, changes and fixes get done in small chunks at each stage, rather than becoming a big task at the end.

Usual Web Design Process

  • Analyze

    • Define target audience
    • Create customer personas
    • Create buyer journey map
    • Plan information architecture
    • Send to client
    • 🕓 Stop work & wait
    • Client sign-off

  • Design

    • Create page wireframes
    • Create design mockups
    • Send to client
    • 🕓 Stop work & wait
    • Make changes & resend
    • 🕓 Stop work & wait
    • Client sign-off

  • Build

    • Create Homepage
    • Create Collection pages
    • Create Product pages
    • Add products
    • Request missing content
    • 🕓 Stop work & wait
    • Add content

  • Test & Fix

    • Create testing plan
    • Test everything in sequence
    • Document fixes needed
    • Implement fixes
    • Ask client to review
    • 🕓 Stop work & wait
    • Client sign-off & launch

  • 3-4 Months

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Rapid-Reverse Process

  • Content

    • Identify all content needed
    • Request content from client
      (or write it to save time)

  • Products

    • Add products/content
    • Create Product pages
    • Testing & client review
    • Make changes

  • Collections

    • Create Collection pages
    • Testing & client review
    • Make changes

  • Homepage

    • Create Homepage
    • Testing & client review
    • Make changes & launch

  • 3-4 Weeks

1 5

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