iKustom is an innovative company selling custom doors & panels for IKEA kitchens allowing people to create a custom look for less. The project involved a multi-step order process in Shopify.
Challenges
iKustom was spending a lot of time preparing quotes for custom kitchen doors and panels, which was wasted time if customers didn't order. They wanted to enable customers to get a detailed quote and order online instead. Some of the challenges included:
- Each product is available in different styles, finishes, colours, heights and widths; leading to a large number of product variants and a complex order process
- Customers needed to be able to choose some products in a different finish and colour (such as an accent style for kitchen islands)
- For custom colour orders customers needed to provide the paint brand and colour code
- Rather than randomly adding products to cart customers needed to be led through the correct product pages in a sequence of steps to ensure they included everything
Project Features
I customised the existing Shopify site to create an online order process for custom kitchen doors and panels. This involved:
- Requiring customers to first choose a main style (slab or shaker), finish (wood veneer or lacquer) and colour; and then repeating the process if they wanted an optional accent style
- Disabling Add-to-cart buttons until all required selections had been made to prevent incomplete orders
- Adding required custom fields for paint brand and colour code to product pages, but hiding these fields for wood veneer choices
- Leading customers through a step-by-step sequence of product pages for choosing doors, drawer fronts, panels and "fillers"; that changed based on their original style choices
- Hiding unavailable product options so customers would only see available height options for the width they had chosen
- Creating a custom progress bar that adapted to customer's selections and allowed them to navigate back and forth through the order steps
- Customising the mega-menu to include images
The End Result
The new order process works great and makes it super-easy for customers to place complex orders. See for yourself here: ikustom.ca. The project is saving iKustom countless hours in quoting time.
